Conte a SUA história... Obama é um grande contador de histórias. Siga-lhe o exemplo.

Of all the tips I give my presentation training clients, the most important is to tell stories that flesh out your key message points. The concept of "telling stories" confuses many people. I often have clients tell me "I'm not a natural story teller."

Or, "I agree with the idea of telling stories in principle, but it just doesn't seem appropriate in our business situations, and besides, there is not enough time."

Sadly, this shows a misunderstanding of what story telling is all about. Let's clarify what stories are not:

Stories don't have to be funny
They don't have to be long (30 seconds is often enough)
They don't have to be about famous people or based in well-known locales
They don't have to be worthy of winning a Pulitzer Prize
It is important that your stories have a message, a resolution, a setting, one person, dialogue, another person, a problem, emotion, and passion.

Stories are not the most efficient way of communicating data, which is why most business communicators strip out all stories from their speeches. However, stories are the most efficient way of getting audience members to remember what you said.

If your goal is to get people to remember your key points, stories are essential. If you don't care if people remember anything you say, then just present facts and bullet points in a straight forward manner.

But if you don't care if people remember your points, why bother giving a presentation in the first place?

If you watched Obama's speech last night, think of what you remember. I bet it was the stories he told...

Ignite Portugal #01 - "Apresentações que mudam vidas" by Sara Batalha

Social Media: Changing Communications one blog at the time

Media Savy: How to lead, persuade and influence

5 WAYS TO GET BETTER IN FRONT OF THE MEDIA

The Media Master Workshop from Kris Gentile on Vimeo.

Apresentações que mudam vidas - Sara Batalha no 1ºIgnite Portugal

1ºIgnite Portugal


Data: dia 15 de Outubro
Hora: das 18h30m às 21h00m
Local: Sociedade de instrução Guilherme Cossoul que fica na Av. D.Carlos I, 61 - 1º Lisboa (www.guilhermecossoul.pt)
Inscrições: Não haverá reservas de bilhetes. Estes ficarão disponíveis a partir das 18h00m do dia do evento na bilheteira instalada à porta da Guilherme Cossoul.
Preço: Dado o número limitado de lugares, irão ser cobrados 5 Euros à entrada.


Oradores:
- Intro: "O que é IGNITE Portugal?"
- "A (r)evolução Digital" - Henrique Agostinho
- "Recrutamento digital 2.0" - Miguel Figueiredo
- "Empreender ou a arte de crescer na crise explorando nichos" - Jack Soifer
- "Como a tecnologia está a mudar o turismo?" - Milena Melo
-

"Apresentações que mudam vidas" - Sara Batalha

- "Sonhos que alimentam a economia" - Frederico Fezas-Vital
- "Como iniciar uma start-up em Portugal" - Rui Ferreira
- "Gerir recursos, aprendendo com a Natureza" - Inês Costa
- "why video didN´T kill the radio star?" - Sandra Pombo
- "Desinformação ou a arte de influenciar o mundo em beneficio próprio" - Jack Soifer
- "Ginástica Laboral como alavanca da eficiência" - João Borges
- "O que a Criatividade pode aprender do autismo" - Sofia Pires
- "O Horror é a nossa esperança" - Paulo Leite
- "Como gerir projectos impossíveis com agilidade" - Tiago Andrade e Silva
- "Viver o digital com novas competências" - Luis Borges Gouveia
- "As ideias que mudam as ideias" - Nuno Melo da Silva
- "Personal Branding 2.0" - Rui Ventura

Salvador - O novo programa da RTP estreia HOJE depois do telejornal.

Watch the Video Lessons from Bruce Springsteen for Managers

Bruce Springsteen is playing a series of concerts last week and this week in Giants Stadium. Hundreds of thousands of fans will attend, including many of Wall Street’s elite. So what lessons could managers possibly learn from Springsteen?

At first glance, Springsteen has world class music talent and most business people have none. But Springsteen is not just a good singer; his concerts are also master presentations. And the secrets to Springsteen’s presentations can be learned and used by any manager.

Move around the room.
Springsteen doesn’t just stand in one spot on the stage. He moves through the stadium. He touches people everywhere. Business people who stand in one spot behind a lectern can learn from this.

Interact with the audience.
The Boss lets his audience sing some of the words. He actually closes his mouth and lets them sing parts. This creates a shared experience. Business managers can do this by asking questions of audience members.

Be unpredictable.
Springsteen crawled up a wall at one point during the concert I attended Friday night. An entirely different part of the audience got to see and touch him first hand. Business communicators can also mix it up by showing a PowerPoint slide that isn’t just the typical dull bullet points.

Give the audience what they want.
The Boss sings Born to Run because he knows his fans want it more than anything. After singing it for more than 30 years, he’s probably bored of singing it, but he sings it anyway. Bruce realizes the concert isn’t about him, it’s about the audience. Business managers need to use stories and examples that make their points to their audiences, even if it is repetitious to the speaker.

Give all you’ve got.
Springsteen is well-known for giving audiences 3 and even 4 hour concerts. He makes his audience feel like performing in front of them that night is the greatest thrill of his life and he is willing to give them his last breath. He doesn’t worry about meeting a strict 90 minute or 2 hour time limit. Business managers should worry less about giving an exact 20 minute, concise speech. Instead, their focus should be on giving great ideas in a memorable manner.

Business managers who follow Bruce’s presentation rules won’t necessarily get standing ovations or demands for encores, but they will get a lot fewer blank stares or blackberry-fiddling audience members.